One Dangerous Ingredient Everyone Should Avoid

There are various ingredients that should never be found inside the human body – and Vivien Veil is sorry to report that monosodium glutamate (and its 40 plus hidden names) is one of them.

By: Vivien Veil

Monosodium glutamate (MSG) is one of the most poisonous ingredients ever created.  Thus you can imagine my surprise when I spotted MSG in one of my ‘favourite’ foods – a vegan cheese that’s ironically sold in health stores.  This lethal flavour enhancer is not only in restaurants, fast food joints, and every grocery store in the world, but it’s already on the shelves of popular health shops like Planet Organic, Holland & Barrett, and Whole Foods.

From crisps (chips), canned soups, salad dressings, gravy, bouillon cubes, spices, beer, wine, chicken, meat, and marinades to instant noodles, cheese, whey protein, soy protein, Marmite, cakes, and vegetarian/vegan processed foods – this silent killer is found everywhere.

MSG List.jpeg

Why is MSG so dangerous?

Scientific research shows monosodium glutamate damages the brain and produces severe brain degeneration – not to mention it’s been linked to cancer, diabetes, Alzheimer’s disease, and many other neurological disorders.  Monosodium glutamate, an excitotoxin, causes brain cells to fire so rapidly that the cell becomes so exhausted that it dies an hour or so after eating it!

Is it really worth eating Pringles, Doritos, Campbell’s Soups, Nando’s sauces and Violife vegan cheese if studies show that it can permanently kill your brain cells?  The reason why people can’t give up their precious MSG-laden foods is because MSG stimulates certain cells in the brain and tongue – causing cravings and even addiction.

It’s no wonder food companies are adding astronomical amounts of MSG to our foods – claiming it’s safe or deceptively labelling it as:

  • Glutamic Acid
  • Monosodium Glutamate (E 621)
  • Glutamate (E 620)
  • Monopotassium Glutamate (E 622)
  • Monoammonium Glutamate (E 624)
  • Magnesium Glutamate (E 625)
  • Hydrolyzed Plant Protein
  • Hydrolyzed Vegetable Protein
  • Vegetable Protein
  • Natural flavors/Natural flavours
  • Enzymes
  • Flavorings/Flavourings
  • Spices
  • Carrageenan
  • Stock
  • Broth
  • Yeast Extract
  • Yeast Food
  • Natural Flavoring/Flavouring
  • Whey Protein Extract
  • Autylyzed Yeast
  • Sodium Caseinate
  • Calcium Caseinate
  • Natrium Glutamate
  • Ajinomoto
  • Vetsin
  • Gelatin
  • Textured Protein
  • Soy Protein Isolate
  • Worchester Sauce
  • Soy Sauce
  • Whey Protein Concentrate
  • Guar Gum
  • Locust Bean Gum
  • Malt Extract
  • Barley Malt
  • Maltodextrin
  • Protein Fortified
  • Seasoning
  • Disodium 5′-guanaylate
  • Disodium 5′-inosinate
  • Disodium 5′-ribonucleotides

And the list goes on and on.  And believe it or not, there are even some vaccines that contain monosodium glutamate.  Now either the makers of those brands are ignorant to the dangers of MSG, or their moral and ethical judgments have been clouded by riches, power, evil, and success.

dangerous brain chemicals.jpeg

In 1957, two ophthalmologists named Lucas and Newhouse fed monosodium glutamate to mice, and they found that the MSG totally destroyed all of the nerve cells in the retina of the eye.  Yet today, we have scientists like Steve Witherly and Michelin-starred chef Heston Blumenthal claiming MSG is good for you.  Studies show MSG kills eye cells and harms critical parts of the brain in mice.  Plus, animals fed MSG are grossly obese.  The flavour enhancer alters the part of the brain that has to do with obesity, and even human studies prove the link between obesity and monosodium glutamate.

According to retired neurosurgeon, Dr Russell Blaylock, MSG also has a negative effect on intellectual development, especially in the first four years of life.  “A scientist took animals that were pregnant and exposed them to MSG.  Then, she tested the offspring and found that they initially looked perfectly normal, and when they did simple tests for intellectual function, they’d pass with flying colors.  However, when they tested the offspring with more complex problem solving, the animals were severely impaired,” said Blaylock.

I can only imagine the effects on humans.  How many of us grew up knowing our ABC’s and other basic educational tasks, yet had trouble in algebra, physics, calculus, or anything to do with intense cognitive functioning?

“The scientist then measured the neurotransmitters in the brain in those offspring to see what happened and found that there was an 80% reduction of a transmitter called acetyl choline in the frontal lobes of the offspring’s brain.  Acetyl choline is absolutely vital for learning and memory.  There was also a reduction in the neurotransmitter norephinphrine,” declared Blaylock.  Norepinephrine is one of the neurotransmitters involved in ADHD, and it plays an essential role in paying attention, concentration, and thinking clearly.

Furthermore, scientists found mice were intellectually impaired after being fed MSG for a month, but for some reason, the food industry either doesn’t care or they’ve succumbed to the lie that “there’s not one scientific paper that proves MSG is dangerous.  It’s just a silly conspiracy.”  

Just read what British chef Heston Blumenthal thinks about MSG:

“The biggest old wives tale is that MSG is bad for you. That is complete and utter nonsense!”

People like Steve Witherly, Heston Blumenthal, the FDA, and the food industry must think you and I are a bunch of idiots.  Sadly, those who fall into the “MSG is safe” category are severely deceived.

violife ad

My encounter with MSG deception

I’m a huge fan of health shops like Planet Organic and Whole Foods.  And no, I’m not a hippy.  I’m just a well-educated journalist, nutritionist, and researcher who personally understands the benefits of eating healthy food.  I grew up eating the standard American diet and know what it feels like to be sick, depressed and tired.  As there’s a lack of variety in the healthy food section at most grocery stores, I sometimes visit my local health shops if I ever want to buy toxic-free beauty products, healthy desserts, or if I want to have a 100% organic meal.

I spotted Violife vegan cheese while hunting for sandwich ingredients at Planet Organic (I eat vegan cheese as “real” cheese gives me acne).  I quickly scanned the label and thought everything was okay.  I naively thought that this cheese sold at a “trusted” health shop would never contain any MSG, especially when its package innocently states: Free from dairy, soya, gluten, lactose, nuts, and preservatives.  I happily shared it with my family, and boy did they love it!  We were all hooked!

Violife MSG Cheese Label - Vivien Veil

I remembered my “beloved” Violife vegan cheese after seeing a lecture by Dr Russell Blaylock on the dangers of MSG.  After the lecture, I quickly grabbed the cheese from my fridge and saw – FLAVOURINGSI learned that “flavourings” is just another hidden name for MSG, so I emailed Violife.  Afterwards, I scoured their website and found two questions relating to MSG in their FAQ section (see the image below).

Violife MSG by Vivien Veil

Violife replied two days later, but their reply to me was slightly different from the text on their website (see the image above).

They told me in an email, “Our flavourings contain no added MSG.  It is our policy.”

The “no added MSG” raises a red flag.  Companies may allege that there’s “no added MSG” – but don’t be fooled by their tricks and tomfoolery.  Companies have discovered a new way to hookwink trusting individuals with the statement:

“No added MSG” or “No MSG added”   

Saying “No added MSG” or “No MSG added” means the company can order ingredients or spices that already contain MSG, and then utilise it in their own food.  As long as they don’t physically add monosodium glutamate to their food, they can shrewdly claim there’s “no added MSG.”

This dishonest ploy tricks people into believing there’s actually no MSG in the product – thus allowing the unsuspecting customer to tuck into the company’s food guilt-free.

I immediately wrote them back asking if the flavourings in their cheese contains any MSG.  I have yet to hear back from them. *crickets chirping*

Violife also told me, “MSG occurs naturally in nature so products such as our Violife Tomato & Basil does contain some naturally occurring MSG from the tomato we add.”

Similarly, the food industry tries to mislead people by saying that “MSG occurs naturally in nature, like in tomatoes.”  Even the US Food and Drug Administration (FDA) says that monosodium glutamate is natural, so it’s no surprise people are perplexed with all of this “MSG is natural” debacle.

The average person will hear that and say, “God created monosodium glutamate because it’s in tomatoes. These health nuts who keep telling me MSG is bad news are just spreading FAKE NEWS! Now let me enjoy my Doritos in peace.”

That’s how the food industry twists the truth.  According to Dr Blaylock, precise amounts of natural glutamate are needed in the brain.  If there’s too little or too much glutamate, it’ll ruin the connections and pathways in the brain.  The monosodium glutamate created in 1908 by Japanese professor, Kikunae Ikeda, is different from the natural glutamate found in green peas, mushrooms, olives, and tomatoes.  This misinformation is causing so much confusion in the online world.  There are as many websites defending MSG as there are websites attacking MSG.

The coca plant that’s primarily grown in Colombia is natural, so does that mean cocaine is safe and good for us?  The opium poppy flower that’s primarily grown in Afghanistan is natural, so does that mean heroin is safe and good for us?  The nicotiana tabacum plant is natural, so does that mean smoking or chewing tobacco is safe and good for us?  I’ll stop now as I’m sure you got the picture.

I hope Violife explains what “flavourings” is exactly and that they genuinely demonstrate through tests for “free glutamic acid content” that there is absolutely ZERO free glutamic acid (monosodium glutamate) in their products – especially if they want to keep people like me as clients.  However, I won’t be buying their products anymore unless they can provide concrete evidence that their products DO NOT contain any MSG whatsoever.

There are hundreds of companies like Violife, so please check the labels of your favourite foods, especially if you’re at a health store.  One thing is for unhealthy companies like Pizza Hut, KFC, Chick-fil-A, and Knorr to contain MSG in their products.  I mean, it’s common sense they are going to have rubbish ingredients in their food.  While we must still warn others about those companies, we must painstakingly expose companies like Violife who are stealthily “poisoning” health-conscious people – people who actually go out of their way to avoid excitotoxins like MSG.

Even if you believe MSG is safe, I implore you to thoroughly research the risks of consuming monosodium glutamate – especially if you are pregnant or have children of your own.  The baby in your womb and your children are pure and innocent – they don’t know anything about excitotoxins like monosodium glutamate.  Why jeopardise the health of these innocent beings – all because you blindly trust what the authorities tell you? Why allow the corrupt food industry to use your children as guinea pigs?  Feeding your children MSG will permamently affect their health and brain function as countless studies already show.

We all know what happens when we blindly believe the government and mainstream media, particularly when one day they claim MSG is dangerous and then, later on, they claim MSG is safe.

I urge you to read Excitotoxins: The Taste that Kills by retired neurosurgeon, Dr Russell Blaylock.  It’s one of the best books you will ever own.

I hope you enjoyed this blog post.  Please share it with your friends, family, relatives, strangers, and enemies. I’d love to hear any experiences that you may have had with this deadly ingredient, so please either leave me a comment below or send me a message to my email address  – 

“We’re seeing a society that not only has a lot more people of lower IQ, but a lot fewer people of higher IQ.  In other words, a chemical dumbing down of society — so everyone is sort of mediocre. That leaves them dependent on government because they can’t excel. We have these people with lower IQ that are totally dependent. Then we have this mass of people who are going to believe everything they’re told because they can’t really think clearly.

And very few people of a very high IQ who have good cognitive function who can figure this all out. And that’s what they want. So you can kind of piece it together as to why they are so insistent in spending hundreds of millions of dollars of propaganda money to dumb down society.”

– Dr Russell Blaylock on what excitotoxins like MSG are doing to the population and why our leaders won’t put an end to it. 


VV Logo Black and White






Are You Eating this Addictive and Toxic Snack?


Doritos Graphic Vivien Veil

By: Vivien Veil

Mmm, tasty Doritos corn chips.  I remember eating those chips growing up.  My mom would buy the Frito-Lay variety pack, and I’d quickly run over and steal the Doritos.  Those were the days of unhealthy and hazardous eating.  Thankfully, I’m no longer addicted to those bad boys.  I often ask myself, “Would I have been a lot smarter if toxic junk food never passed my lips?”  Who  knows… All I know is that I killed many brain cells during that era of “Standard American Diet” living.

Deadly processed foods are very addictive.  Just try and get your family member off of Doritos and you’ll see what I’m talking about.  They say it’s easier to change someone’s religion than to change someone’s diet.  I believe that!  Sadly, food manufacturers love adding harmful ingredients to their products – causing us to buy more and more of their foods.  These foods continually contribute to us getting fatter and fatter – not to mention sicker and sicker.

All you have to do is glance at the picture above.  That photo is enough to make any Dorito lover sweat.  And to think I devoured bags and bags of those suckers!

So, how can you avoid dining on these toxic ingredients?

Well, you’re going to have to dig deep and find the will-power to abolish them from your existence.  Scale down or cut out processed foods from your diet.  I know it’s not always easy, especially if you’re starting out, but just start taking baby steps, and soon you’ll be on the road to wholesome food paradise.  Fresh and natural foods are better for you anyway.  But I’m sure you already know this.

Snack on fruit, nuts, seeds, healthy fats, or vegetable crudités and rice cakes with hummus and salsa – anything but deadly chips laced with chemicals from hell.  Soon your taste buds will be like new, and you won’t even miss Doritos anymore.

Oh, and before I sign off… For the love of God, don’t go believing people who say Doritos are not bad for you.  I say this because PepsiCo CEO Indra Nooyi said on a Fox Business Channel’s program that “Doritos are not bad for you.  They’re nothing more than corn mashed up, fried in oil, and flavored in the most delectable way.” Yikes!

You know what I say about that? LIES!  You’d have to be completely zombied out to believe that nonsense.  All you have to do is research the ingredients yourself.  It’s really not that difficult.  Google makes it easy for us to become food label detectives.

Americans currently spend about 90% of their food income buying processed junk like PepsiCo’s beloved Doritos.  Make a difference now by eating more whole foods.  Get those greedy companies where it hurts the most – their bank accounts!  Spend your money on quality food instead of poison.  Maybe that will get them to remove the venomous ingredients from their best-selling products.

Sayonara my faithful and healthy (or soon to be healthy) reader.  Please share this post with those you want to see live a more abundant and zombie-less life.

Whole Foods Caught Selling GM foods


By: Mike Adams 

A bombshell investigative video just released by has exposed what can only be called false and leading advertising by Whole Foods.  It all began when Infowars reporters Aaron Dykes and Melissa Melton visited Whole Foods last week to try and find out what customers thought about Whole Foods selling so many unlabeled genetically modified foods.  The fact was recently admitted by Whole Foods in its own blog post.

As you can see in the video, some customers were shocked to discover that Whole Foods sells GMOs in their store.  The majority of Whole Foods customers, it turned out, had no idea the company was selling GMO.

While talking with customers on camera, Aaron Dykes and Melissa Melton were approached by Whole Foods executive named Libba Letton.  She handles investor relations with Whole Foods, and she’s also in charge of food safety.  In an on-camera interview, she admitted that Whole Foods stores do sell unlabeled GMOs, but her justification for that was that stores everywhere are selling unlabeled GMOS.

As she stated on camera (see video below):

“Unless a store is all organic, every store in the country sells unlabeled genetically modified [foods].”

– Libba Letton, Whole Foods Market, Inc.

On the issue of GMOs, then, Whole Foods is no better than Safeway, or Kroger or even Wal-Mart.

But then Libba said something that will no doubt haunt her and entire Whole Foods executive team for years to come:

“I don’t think that Whole Foods does anything to try and make people think that we don’t have food with GMOs in them, ” she said on camera.


Libba’s statement is, as you’ll see below, a blatant deception.  Because as the Infowars video shows, Aaron and Melissa located a Whole Foods store in Austin, Texas with a giant logo emblazoned on the side of the store.  As you can see in the photo below, the logo declares: NOTHING ARTIFICIAL, EVER.

So, how can Whole Foods claim “NOTHING ARTIFICIAL, EVER” when even the company’s own top executives admit its stores are knowingly selling artificially engineered, genetically altered ingredients?

The answer, of course, is that Whole Foods is engaged in false advertising and misrepresentation.

Whole Foods is engaged in false advertising

The definition of “false advertising” is:

…The crime or tort of publishing, broadcasting, or otherwise publicly distributing an advertisement that contains an untrue, misleading, or deceptive representation or statement which was made knowingly or recklessly and with the intent to promote the sale of property, goods, or services to the public.

A question, then: Is Whole Foods making untrue, misleading or deceptive statements with the intent to promote the sale of goods to the public?

Absolutely.  Without question.

The claim emblazoned on the front of the Whole Foods stores, as proven in the picture above, says, “NOTHING ARTIFICIAL, EVER.”  And yet the company openly admits to selling an entire array of products in its stores which contain artificially modified ingredients, such as GM corn.

So, how are artificially modified grains not artificial?  It doesn’t add up.  The marketing claim is false.

GMOs are artificial

You might wonder, “What’s the definition of artificial?”

Here it is from

Artificial: made by human skill; produced by humans (opposed to natural)

And what, you might ask, is the definition of GMO?

Genetically modified organism: an organism or microorganism whose genetic material has been altered by means of genetic engineering.

“Altering” the DNA of an organism is, by definition, artificial (i.e. not natural).  “Engineering” the DNA of seed is accomplished by human skill, hence it is “artificial” in the same vein as “artificial color” or “artificial flavor.”

GMOs are, of course, blatantly artificial.  No one can argue with a straight face that GMOs are “natural.”  The very definition of the term “modified” (in the context of GMOs) means modified by humans to create something that nature did not create on its own.  Nature does not cross-pollinate humans, insects and plants, for example.  But human genetic engineers do!

So Whole Foods’ claim of “NOTHING ARTIFICIAL, EVER” has no basis in fact.  It is marketing deception, pure and simple.  False advertising.  Blatantly misleading.  That Whole Foods’ own food safety executive says, on camera, that “I don’t think that Whole Foods does anything to try and make people think that we don’t have food with GMOs in them” is pure bull.  It’s the kind of statement you might expect to hear from a Monsanto spokesperson, or from TSA claiming “our radiation scanners are SAFE!”

What is the purpose of this deceptive marketing, you might ask?  To trick customers, of course, into falsely believing Whole Foods sells nothing artificial.

No wonder so many customers and even Whole Foods employees are convinced that Whole Foods sells no GMO!  This was revealed in a recent Organic Spies video that was banned by Youtube because it dared to engage in actual investigative journalism.

Whole Foods carries out false and misleading marketing

The claim about “NOTHING ARTIFICIAL, EVER” is part of a grand bait-and-switch scheme of consumer deception carried out by Whole Foods.  Publicly, Whole Foods runs advertising and uses corporate messages that claim it sells absolutely nothing artificial, but once you’re inside the store, a huge number of products on the shelves contain not only GMOs, but also hidden forms of MSG, too.  Just check the labels of foods sold by Whole Foods, and you’ll see masses of products made with yeast extract and torula yeast – both are hidden forms of MSG.

On its own web page, Whole Foods describes its “quality standards.”  Those standards include the following six points:

  1. We carefully evaluate each and every product we sell.
  2. We feature foods that are free of artificial preservatives, colors, flavors, sweeteners, and hydrogenated fats.
  3. We are passionate about great tasting food and the pleasure of sharing it with others.
  4. We are committed to foods that are fresh, wholesome and safe to eat.
  5. We seek out and promote organically grown foods.
  6. We provide food and nutritional products that support health and well-being.

If point number 1 is true, then Whole Foods “carefully evaluates” products containing GMOs and then accepts them into the store anyway!  The company is fully aware that it sells GMO ingredients, but doesn’t seem to think this is a problem, even when GMOs are not labeled on its foods, thereby deceiving customers.  How is this anything resembling honesty?

On point number 4, the store says it is “committed” to foods that are “safe to eat.”  Is the company not aware of the recent French research showing rats fed a lifetime of GM corn developed massive, horrifying cancer tumors?

Here’s a picture of the rats, released by the French research team, showing the results of rats fed a lifetime of Monsanto’s GM corn:

If Monsanto’s GM corn did this to these rats, imagine what it’s doing to your body!

Importantly, that’s the same Monsanto GM corn found in many products sold by Whole Foods!

If Whole Foods is committed to safe food, why is it still selling unlabeled GMOs throughout all its stores, especially when those same GMOs are seen as so dangerous around the world that they’ve been banned in numerous countries already?

Point number 6 claims the company provides products that “support health and well-being.”  And that’s true.  Whole Foods does sell many high-quality nutritional products and certified organic food items.  But that’s not all they sell.  They also sell products made largely with Monsanto’s genetically modified corn and other GMOs.  To say “we sell healthy products” while simultaneously selling products containing an unlabeled ingredient widely suspected of causing cancer is a kind of market sleight of hand.  It’s an effort to say here, watch what we’re doing over here with organics, but pay no attention to all the GMOs we’re selling.

To put a giant logo on the side of the store claiming “NOTHING ARTIFICIAL, EVER” while secretly selling unlabeled GMOs all across the store is nothing less than deceptive, misleading marketing.  If Whole Foods were to be totally honest with customers, it would need to add point number 7:

  • 7.  We sell unlabeled GMOs and we have no intention of ever telling you about them.  When you shop at Whole Foods, it’s sort of like a nutritional mine field.  Good luck, customers, because you’re on your own!

From a culture of hippies to a corporate culture of lying

What really concerns me about Whole Foods and its false advertising is not merely the false advertising itself, but that Whole Foods marketing executives think nothing of flatly lying right out in the open about GMOs.  They apparently think their customers are so uninformed that they won’t ever find out about all of the GMOs sold there.

The Whole Foods investor relations executive, Libba Letton, says that GMOs are found everywhere, but only when pressed on the issue in front of a camera.  Is that seriously her excuse for why Whole Foods sells GMOs, too?  Because everyone else does? Really?

This argument is, once again, based on deception because all the other grocery stores across the country don’t slap claims on the sides of their stores that say, “NOTHING ARTIFICIAL, EVER.”  Only Whole Foods makes such a bold claim on the side of its building.  And the claim is not merely false, it is a claim made for the purpose of deceiving customers into purchasing something that isn’t what they thought it was.

This claim is also knowingly untrue.  This is a key element in court cases involving consumer fraud, by the way.  Generally speaking, for a statement to be considered fraud, it must falsely state a material fact while also being known to be false by the person or entity making the claim.  In addition, there must be intent on the part of the party committing fraud to deceive the consumer.  In the case of Whole Foods, all three of the following conditions are true:

  1. The statement “NOTHING ARTIFICIAL, EVER” is a false statement of material fact.
  2. The Whole Foods executives are fully aware that this statement is false, as admitted by CEO John Mackey and others.
  3. The false statement is made for the purpose of deceiving consumers into believing Whole Foods sells no artificial ingredients when, in fact, it does.

Furthermore, it is a simple matter for consumers who might be engaged in a lawsuit against Whole Foods to prove that they RELIED on this claim as source of information from which they made their purchasing decisions at Whole Foods.  This adds weight to any claim of fraud.

As a result, there may be a case for a nationwide class action lawsuit against Whole Foods by consumers who were duped into thinking the stores do not sell GMOs.  It will be interesting to see if such a lawsuit unfolds in the months ahead.

It will also be fascinating to see if Whole Foods continues to try and defend its lie about GMOs, or if it instead makes far-reaching changes to its marketing claims and labeling in an effort to actually tell the truth instead of deceiving customers about GMOs.

Texan John Mackey, 59 years old, CEO of Whole Foods

Whole Foods CEO caught red handed in another online deception

Whole Foods CEO John Mackey, of course, has a history of unethical deception.  Back in 2007, as The Wall Street Journal reports:

For about eight years until last August, the company confirms, Mr. Mackey posted numerous messages on Yahoo Finance stock forums as Rahodeb.  It’s an anagram of Deborah, Mr. Mackey’s wife’s name.  Rahodeb cheered Whole Foods’ financial results, trumpeted his gains on the stock and bashed Wild Oats.  Rahodeb even defended Mr. Mackey’s haircut when another user poked fun at a photo in the annual report.  “I like Mackey’s haircut,” Rahodeb said.  “I think he looks cute!”

Mr. Mackey’s online alter ego came to light in a document made public late Tuesday by the Federal Trade Commission in its lawsuit seeking to block the Wild Oats takeover on antitrust grounds.  Submitted under seal when the suit was filed in June, the filing included a quotation from the Yahoo site.  A Federal Trade Commission footnote said, “As here, Mr. Mackey often posted to Internet sites pseudonymously, often using the name Rahodeb.”

When this information came to light, instead of admitting wrongdoing, John Mackey claimed the FTC released the information “to embarrass both me and Whole Foods.”  Oh, right, because it’s the FTC’s fault that Mackey was trying to bash his competition using a fake username in an online finance message board, leading up to Whole Foods trying to purchase Wild Oats.

Mackey even used his fake blogger name – – get this – – admire himself!  “While I’m not a ‘Mackey groupie,’ I do admire what the man has accomplished,” he wrote about himself. (Seriously.)

As the WSJ also reports:

Rahodeb [John Mackey] filed his last post on the Yahoo message board.  He said he had lost a bet with “hubris12000” about Whole Foods’ stock performance, and the bet’s terms required that he quit posting.  He blamed the whims of the stock market for a 40% decline in the company’s shares.

Yeah, right.

As adds, “He even made predictions about the company’s stock price, putting out extremely high estimates for its performance.  It’s not clear that what he did was necessarily illegal, but his posting seems unethical and highly foolish, at the very least.  If nothing else, the company’s stockholders should wonder about what the boss is doing with his time.”

The greatest corporate lies of all time

With its “NOTHING ARTIFICIAL, EVER” claim, Whole Foods now joins the Hall of Fame of the greatest corporate lies of all time.

Other corporate lies in the Hall of Fame include:

“Better Living Through Chemistry” – Dupont, 1935-1982

“DDT is safe to use around humans” – Monsanto, 1944

“Nicotine is not addictive” – Big Tobacco executives, 1994

“Corexit is safe for aquatic life” – British Petroleum (BP), 2010

“NOTHING ARTIFICIAL, EVER”  – Whole Foods, 2012

You have to wonder: How is Whole Foods going to try to argue its way out of this monumental lie?  Given that the company has already openly admitted to selling GMOs in its stores, it must now argue one of the following:

1)  That GMO’s are somehow not artificial – – an argument as absurd as claiming DDT is “natural,” too, and maybe Whole Foods should sell DDT in all its foods and offer a new beverage called Agent Orange Smoothie.

2) That the “NOTHING ARTIFICIAL, EVER” claim somehow doesn’t apply to the products it sells inside its stores.  This, too, is patently absurd.  The claim is emblazed on the side of the store, unmistakably visible to everyone who enters the store, and it exists for the purpose of claiming that the products inside the store contain nothing artificial.  The sign obviously refers to items for sale inside the store.

For Whole Foods to claim “NOTHING ARTIFICIAL, EVER” and then sell GMOs inside its store is the logical equivalent of a store claiming “NO PESTICIDES, EVER” but then selling masses of pesticide-laden foods in its store.  The claim is a LIE.  It is a DECEPTION.  And it may even be the undoing of this company.

Are we witnessing the fall of Whole Foods?

When I first began covering the Organic Spies video and the Whole Foods GMO fiasco, I had no idea how deep the culture of deception really went inside the company.  Knowing what I know now, about how the CEO knowingly deceives people online, how the company knowingly makes false marketing claims, and how it sells masses of genetically modified ingredients in the products on its shelves without bothering to label them, I’m beginning to think we’re actually witnessing the opening chapter of the implosion of Whole Foods.

I believe that once Whole Foods’ customers become fully informed of the fact that Whole Foods is selling foods containing Monsanto’s genetically modified corn, many of them will stop shopping there altogether.

Whole Foods exists only because of the trust of its customers.  Its customers are its greatest asset!  And when that trust is revealed to have been betrayed, Whole Foods has nothing but empty buildings, angry ex-customers and tens of millions of dollars worth of food products marching toward an expiration date.

Jessica Alba goes shopping at Whole Foods in Beverly Hills with her daughter Haven.

Actress Mila Kunis leaving Whole Foods in Los Angeles

You can’t force people to shop at Whole Foods, obviously.  They do so voluntarily.  And this voluntary action is based entirely on a level of trust that now appears to have been betrayed.

That’s why I also think there’s a good chance we will see a class action lawsuit formed against Whole Foods, and that such a lawsuit could involve billions of dollars worth of groceries people bought from Whole Foods, completely unaware they were buying GMOs.

How much money have you spent at Whole Foods?  I’ve spent thousands of dollars there, for sure.  Maybe tens of thousands.  Years ago when I shopped there frequently, I had no idea Whole Foods was selling GMOs, either.  Like many of you, I was deceived by Whole Foods, and because of that deception, I unknowingly purchased products there that contained genetically modified organisms.

How many other customers have been tricked by Whole Foods into purchasing – – and consuming! – – GMOs?

Jessica Biel and Justin Timberlake leaving Whole Foods in Brentwood, California

Whole Foods, Half Truths

The bottom line on this comes down to a simple question: If they’re selling whole foods, why can’t they tell the whole truth about them?

Is the company’s new slogan: Whole Foods, Half Truths?

Why all of the deception?  Why not tell the truth?  Why not come clean with its customers?

That answer shouldn’t be all that surprising: Selling GMO foods is highly profitable.  In fact, processed foods made with GMOs are far more profitable than organic produce, for example, on which profit margins are very thin.  I wouldn’t be surprised if something like 35% of Whole Foods profits come from selling products containing genetically modified ingredients.

To ditch GMOs now would clobber the corporation’s profits, and therefore also its share price.  And as you well know, public companies are routinely far more interested in keeping their share prices high than they are in serving the human interests of their customers.

Whole Foods probably thinks it’s going to make more money continuing to sell GMOs, even while falsely claiming “NOTHING ARTIFICIAL, EVER” on its stores.  But this may be a gross miscalculation.  Because if Whole Foods doesn’t come clean, its customers are going to find out the truth about the situation sooner or later and Whole Foods may go down in history as the once-trusted grocer that BETRAYED ITS CUSTOMERS and subsequently lost huge market share.

Mark my words: What appears today on whatever I write becomes knowledge in 1-3 years.  What I’m writing about GMOs in 2012 will be widely known among health food consumers by 2013-2015.

That’s why if Whole Foods doesn’t get behind Proposition 37 with some serious financial support, I suspect it’s going to be seen as allying with Monsanto, Dupont and Nestle rather than defending the interests of its own consumers.

Why I believe Whole Foods may have already sold us out

Frankly, I believe Whole Foods may already be aligned with Monsanto.  I suspect Whole Foods has long since sold out and actually has NO intention of labeling its products with their GMO content.  Based on the behavior I’ve seen from this company and some (but not all of) its executives, I believe Whole Foods has turned to evil… joined the Dark Side, so to speak.  And instead of telling the truth, it is engaged in a pattern of spin and excuse-making to try to deflect any blame from itself.

The one executive at Whole Foods who I think is honestly against all this GMO nonsense is co-president Walter Robb, an advocate of “conscious capitalism.”  I suspect that, in his heart, Walter Robb knows GMOs are wrong and destructive, and he’d like to see Whole Foods get out of the business of GMOs altogether.  But he’s fighting against a corporate culture that’s a lot more interested in profit than in actually doing good in the world.  Shareholders demand profits, after all, not integrity.

The core of so-called “conscious capitalism” is, of course, honest communication between a corporation and its customers.  On that point, Whole Foods has slipped… badly.  The company can no longer be described as practicing conscious capitalism.  It has devolved into a for-profit scheme of withholding information from customers while trying to confuse people with bait-and-switch marketing tactics.

My guess is that if Whole Foods somehow finds the courage to do the right thing on Proposition 37 or GMO labeling, Walter Robb will be the internal force that makes it happen, even against the wishes of John Mackey who seems to be driven by greed and profit.

I invite you to email co-president Walter Robb and encourage him, in polite terms, to help save Whole Foods in three ways:

  1. Make a large donation to Proposition 37 in California.
  2. Announce a time-line requirement for all foods sold through Whole Foods to be labeled with their GMO content.
  3. Proactively educate Whole Foods employees and customers about the reality of genetically modified foods being sold throughout the stores.

You can email Walter Robb at:

Also contact Libba Letton and let her know what you think about “food safety” at Whole Foods

Libba Letton lists her contact information openly and publicly on the Whole Foods website.  Her areas of focus are “investor relations” and “food safety.”

You can email her at:

I encourage you to contact her and let her know what you think about Whole Foods deceiving consumers with the “NOTHING ARTIFICIAL” claim while selling GMOs in the store.

If you do email her, please be polite, but firm.  If you are a Whole Foods customer, you may wish to let know that fact.  Please do not be unprofessional or threatening in your emails, even if you are angry at Whole Foods.  Remember that if you email Whole Foods, they will have your email address.  You may wish to use a secondary email address for this purpose.

October 16th is “take your GMOs back to Whole Foods” day

Next Tuesday, October 16th, join others in returning any GMO food items back to Whole Foods and demanding a refund.

Which food items contain GMO? Almost everything made with corn that isn’t certified organic.

Class action lawsuit against Whole Foods?

If any law firms are interested in pursuing a class action lawsuit against Whole Foods for its misleading advertising and false claims, I may be interested in helping you organize such an effort.

Call or email us if you wish to pursue this issue.  We can help spread the word about a class action lawsuit and even distribute your phone number where people who believe they have been victimized by blatantly misleading marketing claims can call and file their complaints.